I started side projects, worked as a photographer, explored digital illustration and I enjoy giving talks and conduct workshops, despite my introverted nature.
2023 - Present day | Melbourne, Australia - Hybrid
At Heartburst, a digital agency dedicated to the nonprofit sector, I collaborate on website development, digital products, and consulting services. My focus is on delivering customer-centric solutions by leveraging sharp UX and UI design. I strive to delight both internal and external stakeholders while addressing business challenges and maximizing our social impact through innovative approaches.
2021 - 2023 | Kansas City, US - Remote
As a generalist product designer in a growing startup for online video solutions I've worked on a range of projects involving UX, UI, branding and marketing. To list a few I worked on the redesign of the video player, created events templates, redesigned the company’s website, made custom sites design for client’s events, UI updates to the analytics dashboard, collaborated to maintain and grow the internal design system among many other things.
2020- 2021 | South Dakota, US - Remote
Full time freelancer working with different clients that needed a website or app design. Before that I’ve been freelancing on side projects since 2016 on Branding, Digital products, Photography and conference talks and workshops.
2018 - 2020 | Asunción, Paraguay - Hybrid
First experience building a product from scratch. Acted as the project manager in charge of developng the product, seeking product market fit taking into account information coming from users, the business model. Also took care of design tasks like printed cards, the web and everything related to the Betacards workshops.
Got in 10 new markets in 2 years, developed the methodology through several iterations of improvements cycles and kick-started the community around Beta, made of +100 hundred people to date.
2018 - 2020 | Asunción, Paraguay -Hybrid
In charge of new products incubated by Miut such as www.beta.cards and www.inndex.co. Performed the role of Maker in the "Builder” workshops, a 6 week program created by Miut that helps companies work on new ideas that are either at the core of their business or at the edge, where new potential markets can be explored. Involved in all major company's decisions as a co-founder and shareholder.
2017 | Asunción, Paraguay - In person
I was the first designer working at the first ride sharing app made in Paraguay. Created the logo and set the branding guidelines. Worked on all key aspects of the client-facing app like onboarding, requesting a ride, managing a user's profile, and before finishing my contract left the foundations for its redesign. Also designed the company's website and a corporate version of the ride sharing app.
2016 - 2017 | Asunción, Paraguay - In person
Focused on Branding related projects for some of the biggest companies from Paraguay like Cervepar, a member of the ABInBev conglomerate, Zamphiropolos, a printer giant, OCA, an architecture group with a social focus, and many others. In charge of creating brands, handling all of UX oriented projects, meeting with clients, act as a project leader and mentoring new designers on the team.
2016 | New York, US - In person
As a part of the Web design track program at the Startup Institute I was able to work with the team at Devpost on the redesign of their job posting platform. In one month conducted interviews, organized the results and proposed a redesign based on the findings.
2014 - 2016 | Asunción, Paraguay - In person
Senior graphic designer in charge of developing advertising materials ranging from Billboards, newspaper ads to POS materials and on/off-trade activations for the beer brands of "Distribuidora Gloria” one of the biggest importer of consumer goods in Paraguay. Design Lead of everything related to Miller Lite, Peroni and the wines division called “Vinos del mundo”. Also worked on the idea and execution of a couple of ad campaigns for the printed media and social media.
2012 - 2013 | Asunción, Paraguay - In person
Junior Designer in the first advertising agency from Paraguay to win a Cannes Lion, one of the most prestigious awards in advertising. Started in the digital department and ended up being the lead desinger of Itaú, the biggest bank of Paraguay. Also collaborated with projects of cars, malls and beverages brands.
hermes@hey.com
linkedin.com/in/hermesjuan
Melbourne-AUS
Software Engineer
Universidad Nacional de Asunción
Facultad Politécnica
2010 - 2012
Bachelor of Design
Universidad Católica de Asunción - CyT
2012 - 2017
Web Design Track
Startup Institute New York
Feb - Apr 2016
